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Michael Poulin

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Architects Know What Managers Don’t

   Series: Organic Dynamic Business Architecture©


Business-as-usual is utterly screwed. It values the wrong things, rewards the wrong people and behaves in the wrong ways… look out the window – that world you peer down on is very different from the post-war 50s, when the high principles of‘modern’ business practice emerged

                                             Will McInnes,
business transformation visionary and facilitator,
the author of  the book “Culture Shock:
A Handbook For 21st Century Business”

When the rate of change outside exceeds the rate of change inside – the end is in sight

       Jack Welch, Legendary CEO @ General Electric


This book combines visionary and pragmatic approaches. It challenges the status quo of traditional business practice and offers a consistent model of Feasible Business Architecture (FBA) based on alternative reasoning and innovations in business structure and methods.


You can review the Contents and  read the Introduction via a link under “Downloaded Materials”.


The uncommon idea that the author starts with is a separation between the Business Architecture subject and discipline. Without the definition of the subject, it’s hardly possible to justify whether Business Architects do the right job. Furthermore, the book distinguishes a paradigm of Business Architecture from its implementations. It also shows that several alternative implementations can realise the same functional-informational models of Business Architecture. Defining particular Business Architecture subject, the author detects enterprise elements that influence Business Architecture and those that are influenced. As a result, a precise Business Architecture discipline is described.

The book argues that the only business model adequate to dynamic market is the one based on a combination of services orientation and value networks – outside and inside the enterprise. The book offers related business principles for organisational and operational business models, defines related corporate service-oriented culture and service-centric technology organisation.

To enlarge, use YouTube link in the screen

The book comprises four parts and starts with the fundamental shift from process- to service-centric vision on what an enterprise does in order to exist, to produce the revenue via meeting customer demand. The author demonstrates that to compete in a highly dynamic external environment, enterprises have to be adequately flexible internally. It’s almost impossible to achieve business flexibility via processes-centric organisational models while business services provide this capability.

The Book is Confirmed – Practitioner’s Opinion out of the Front-line Trenches

“I have architecture experience in enterprises ranging from $3B to over $40B, but have recently chosen to apply these same mega-enterprise concepts to an enterprise struggling to get over the $1B mark.
I agree that these smaller enterprises seem more fertile for BA [Business Architect or Architecture] influences and stand to benefit a great deal from BA adoption and a successful practice of it… My traction with the smaller enterprise is happening at the VP and Sr. Director levels as they acknowledge their silo’s. They see the BA role as a vehicle to help them step back, understand the landscape, and decide what strategies they should put forth collectively. I am expecting them to elevate the BA work to the top floor executives.
… Business Architects must be able to express the CEO’s vision and the leadership teams vision by creating unshakable views that represent the implications and challenges of change. The BA must establish a baseline view of the current architecture, interpret evolving strategies, define the needed capabilities, and translate for both IT and C-Level executives.”
Dave Woods,
8 years in Director roles
10 years in leading Enterprise Architecture roles

Tags: SOA, service, oriented, orientation, architecture, integration, integrity, business, process management, BPM, domain, method, methodology, modelling, DOSOM, security, cloud, computing, clouds, mediation, intermediary, ESB, enterprise, bus, structure, organisation, executive, level, model, collaboration, orchestration, choreography, OASIS, Committee, technical, technology, how to, save, Michael Poulin, feasible

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booksFollowing this link, you will find recent publications published in InfoQ, Sys-con's SOA World, SOA Web Services, Java Development Journal, other magazines and journals, and in Technology Management. Also, there is a link to recent BLOGs in ebizQ.

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Training & e-Courses

booksYou can buy e-courses prepared by Dr. M. Poulin based on his experience and practice in SOA since 1997. The courses cover theoretical, architectural and design aspects of service orientation and Cloud Computing.

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My Blog

booksI welcome you to read my BLOGs. If you wish to express your opinion on the subject or ask questions, please, register with related Forum Group and post your comments. I look through all posts periodically and will be able to respond you, if I have anything to say.

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